Tailwind

Tailwind is a social media marketing platform best known for its Pinterest tools. It helps bloggers, creators, marketers, e-commerce businesses, and online businesses create and schedule content while spending less time managing their social media manually.

Pinterest is where Tailwind is particularly useful. You can schedule Pins, research Pinterest keywords, create Pin content with AI, and manage your publishing schedule from one platform. Tailwind also includes tools designed to help you understand which keywords and content can improve your visibility on Pinterest.

Its content creation features can help with tasks such as writing Pin titles and descriptions and generating new Pin ideas. The platform’s SmartPin feature can also generate Pins based on your content, while Ghostwriter provides AI assistance for marketing copy. This can be useful when you are promoting blog posts, products, services, or other online content and need to create multiple pieces of social media content.

Tailwind also has scheduling and automation features designed to make Pinterest publishing more consistent. You can schedule content in advance and use its scheduling tools to space Pins out over time. The platform also allows you to connect your website so new pages can be turned into Pins as part of your content workflow.

For someone running a blog or online business, Tailwind can be useful for turning existing website content into a more consistent Pinterest marketing strategy. Instead of manually creating and publishing every Pin, you can prepare content in batches and schedule it ahead of time.

Tailwind now offers separate tools for Pin Scheduling & Creation, Pinterest SEO, and Pinterest Engagement, as well as a bundle that combines them. The platform has a free way to try its tools, while paid plans start at $29.99 per month for Pin Scheduling & Creation when billed monthly. Annual billing lowers that to a $17.99 monthly equivalent.

If Pinterest is an important source of traffic for your website, Tailwind is worth considering. It is less useful if you need a social media management platform focused equally on a large number of social networks.