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Rakuten Advertising

Description

Rakuten Advertising is an established affiliate marketing network that connects publishers with brands and retailers offering affiliate programs.

Publishers can use the platform to find advertiser programs, apply to individual offers, create tracking links, and earn commissions when their referrals generate qualifying sales or other actions. The company has operated in affiliate marketing for decades and currently reaches publishers and advertisers across more than 190 countries.

Rakuten Advertising webpage

To join, you need a live website, blog, or suitable social media presence with original content. Registration is free, but joining the network does not automatically give you access to every advertiser. Each brand can set its own requirements and decide which publishers it accepts.

Once approved, you can browse available advertisers through the Publisher Dashboard and apply to programs that match your content. Commission rates, tracking periods, promotional rules, and qualifying actions vary between advertisers, so you need to check the terms of each program before promoting its products or services.

Rakuten Advertising supports several types of publishers, including bloggers, content websites, influencers, and other online publishers. This makes it useful for someone who already has an audience and wants access to multiple brands instead of joining individual affiliate programs one at a time.

Payment options depend on your location and network. Rakuten Advertising currently supports payment methods including direct deposit, PayPal, and checks, although the available options can vary. For the main networks, the standard minimum payment threshold is 50 currency units per network, such as $50 for the US network or £50 for the UK network.

Rakuten Advertising can be a useful addition to an affiliate marketing strategy, but it is not a platform where you simply sign up and start earning. You need quality content, an audience or traffic source, approval from individual advertisers, and products that fit your audience. Your earnings depend on the advertisers you work with and the results generated through your affiliate links.

Want to take your online income journey a step further? Check out our Online Income Starter Kits for simple, practical guidance you can put into action.

Pay
Affiliate commissions.
How You Make Money
You join advertiser programs available through Rakuten Advertising and promote their products or services through your website, blog, email marketing, or eligible social media channels. You earn commissions when visitors complete qualifying actions through your tracked affiliate links, with rates and qualifying actions determined by individual advertisers.
Payment Method
Direct deposit, PayPal, or check, depending on location and network.
Minimum Payment
Generally 50 currency units per network, such as $50 for the US network and £50 for the UK network.
Withdrawal Speed
Payment cycles run weekly, but the timing depends partly on when individual advertisers process and fund their commissions.
Skill Level
Intermediate
Pros
You can access affiliate programs from multiple brands through one publisher account.
Registration is free for publishers.
The network operates internationally across a large number of markets.
You can search for advertisers based on categories and other program details.
The platform provides tracking and reporting tools for monitoring affiliate activity.
You can use Rakuten Advertising alongside other affiliate networks.
Cons
Approval from Rakuten Advertising does not guarantee acceptance into individual advertiser programs.
Each advertiser can impose its own requirements and promotional restrictions.
You need an established online presence with original content to meet publisher requirements.
Affiliate earnings depend on generating qualified traffic and conversions.
Payment thresholds apply separately to each network, which can delay smaller commission balances.
Best For
Bloggers, content creators, influencers, niche website owners, and affiliate marketers who want access to multiple established brands through one network.
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Country Availability
Globally

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Michael Vincent

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