Envato Market

Envato Market is a digital marketplace where creators can sell website themes, templates, graphics, video assets, audio files, photos, 3D items, and other digital products.

The marketplace includes several focused sites under the Envato brand. ThemeForest focuses on website themes and templates, CodeCanyon on code and scripts, VideoHive on video assets, AudioJungle on music and sound effects, and GraphicRiver on graphics and design files.

You create an item, prepare the files and documentation, then submit it for review. Once approved, customers can find and purchase your item through the relevant Envato Market site.

This model can suit developers and designers who want to build a product once and sell it to many customers. A WordPress theme, website template, plugin, presentation template, or video project can generate multiple sales without creating a new product for each buyer.

Envato reviews submitted items before they go on sale. Your item needs to meet the quality and technical rules for its category, so approval is not automatic.

You can sell as an exclusive or non-exclusive author. Exclusive authors agree to sell that item through Envato’s marketplace, while non-exclusive authors can also sell their work elsewhere. The commission structure differs between the two options.

For exclusive authors, Envato’s current author fee is 55% of the item price. Non-exclusive authors pay a 12.5% to 37.5% author fee depending on their earnings level, with Envato also taking a buyer fee.

Your actual earnings also depend on the type of item you sell and the applicable fees. Envato’s fee structure has changed over time, so creators should check the current author terms before setting prices or choosing exclusivity.

There is another important point for new sellers. Envato introduced changes to its author model and marketplace structure in recent years, so not every old Envato Market category works the same way it did before.

The strongest opportunity is usually in products that solve a clear problem. A useful WordPress theme, plugin, presentation template, or professional design asset can attract buyers long after publication.

The hard part is getting approved and then competing with established authors. Popular categories already contain many products, and buyers can compare features, quality, support, and price before purchasing.

Customer support can also become part of the work. Depending on the product and license, buyers may expect updates, bug fixes, documentation, or help using what they purchased.

Envato Market makes the most sense for developers, designers, photographers, video creators, and other digital product makers who can build reusable assets.