Hubspot

HubSpot is a customer platform that brings together tools for managing contacts, marketing, sales, customer service, content, data, and other parts of a business. It is designed to help businesses keep customer information and business activities connected instead of managing everything through separate systems.

One of HubSpot’s main components is its CRM. The free CRM provides tools for managing contacts, tracking deals, creating pipelines, scheduling meetings, monitoring customer interactions, and viewing business reports. HubSpot also offers free marketing tools such as forms, email marketing, ad management, landing pages, live chat, and basic SEO features.

Businesses that need more advanced functionality can use HubSpot’s different Hubs. Marketing Hub provides tools for lead generation, email marketing, automation, campaigns, SEO, reporting, and other marketing activities.

Sales Hub focuses on sales pipelines, prospecting, sequences, forecasting, and sales automation. Service Hub provides customer support tools, ticketing, knowledge bases, feedback management, and other customer service features. Content Hub provides tools for creating and managing websites, blogs, landing pages, and other content.

HubSpot has also expanded its AI capabilities. Its platform includes AI assistants and agents that can help with tasks such as content creation, prospecting, customer support, data management, and other business workflows. Some advanced AI features use HubSpot Credits based on the amount of work performed.

For small businesses, freelancers, and online businesses, HubSpot can be useful for keeping customer information, marketing activities, sales processes, and support in one system. However, the platform can become expensive as a business needs more advanced features, users, contacts, automation, or AI capabilities.

HubSpot offers free tools with no expiration, making it possible to start without paying for a subscription. Its current Starter pricing begins at $7 per seat per month for eligible new customers under a promotional offer, while the regular displayed price is $20 per seat per month. Higher-tier products can cost considerably more.